GTM strategy & sales enablement · For B2B tech founders

Your product works. How you sell it doesn't.

Your story changes every call. Your team can't sell without you. We find what's actually breaking, fix the decisions underneath, and give you a direction you can sell from this week.

Run the free X-RAY ➜ Book a 30-min intro ➜
Does this sound familiar?
01
The founder is still in every deal. The moment you step back, something breaks.
02
The deck is on version eleven. The story still changes depending on who's pitching.
03
Ask two teammates how you sell. You get three different answers.

These are not execution problems. They're decision problems.

Every one traces back to a question nobody has agreed on yet. Until you name which one, and fix it in the right order, no hire, redesign, or advisor changes anything.

Why the usual fixes don't stick

Agencies build surfaces without locking the decisions underneath. Advisors give frameworks but don't build the assets. You end up with a new deck that still changes every pitch, because the positioning it depends on was never agreed.

Two steps. Start with the diagnosis.

Step one is free. We scan your homepage against 22 buyer questions and show you where deals stall. Step two fixes what we find.

Start here
Step 1 · Diagnose
X-RAY
We scan your homepage against 22 buyer questions and show you exactly where deals stall. Instant. No commitment.
Free
Instant · Self-serve
Run the X-RAY ➜
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Production image
Cropped screenshot of a real X-RAY report showing the verdict band and stage scores. Score ring, impact bars, top of stage breakdown. Dark register. ~820px wide, ~400px tall.
How it works

From diagnosis to running system

01
Run the X-RAY
Submit your URL. We scan your homepage against 22 buyer questions and score what we find. Free, instant, no call required. You get a full diagnostic report.
02
Book the walkthrough
We walk through the X-RAY findings together. Not a sales pitch. I explain what I found, what it means, and what to fix first. Your call whether to proceed.
03
Start the Deal Sprint
Two weeks. We lock your positioning, build your core story, and produce a homepage direction your team can sell from. Six deliverables, fixed scope, €2,500.
Who does this

I've been on both sides of this problem.

I built a B2B trading platform from zero to €1.5B in transactions. Then led a corporate venture at Fugro from a product nobody could explain to one that was winning real customers.

I've seen the same commercial breakdown pattern across 12+ ventures: deep tech, industrial, AI, marketplace. The symptoms are always different. The root cause is always the same: unlocked decisions.

Product.Zone is what I built so other founders don't have to figure it out alone.

👤
Production image
Professional headshot. Natural, elevation posture. Warm background, direct gaze. Founder energy, not consultant portrait.
Track record
€1.5B
Platform transactions built from zero
12+
Ventures across deep tech, AI, industrial
6
Deliverables per Sprint, fixed scope
What shipped
Deep tech · TUM Munich
Lyrasense
X-RAY ➜ Deal Sprint
Before
No category. Story changed per presenter. "We explain the product every time again." 7 of 9 decisions missing.
After
15 core decisions locked. One positioning card adopted team-wide. Deals progress without founder on every call.
Homepage and deck rebuilt from decisions.
Fugro Venture · Deep Tech
VirGeo
X-RAY ➜ Deal Sprint ➜ Deal System
Before
Every call started with 15 minutes of confusion. No category framing. No pilot offer. 0 qualified conversations.
After
Category clarified. Call structure rebuilt. 18 qualified conversations in 6 weeks.
"Every customer conversation started with 15 minutes of confusion. Thorsten rebuilt everything."
Thea d.V., Commercial Lead
Common questions
Can you really understand my company in two weeks?
I don't start blank. The X-RAY scans your homepage before we ever speak. By the time we talk, I've already formed a hypothesis about where the commercial story breaks. The founder interview confirms or challenges it. Two weeks is enough because the work is structured: days 1-2 are research, day 3 is the interview, days 4-5 are scoring and writing. You get a report backed by evidence from your own materials, not generic advice.
What if we already have positioning?
Most founders who say this have a positioning slide, not positioning decisions. The test: can two people on your team explain what you sell, who it's for, and why it beats the alternative, and give the same answer? If not, the decisions underneath haven't been locked. The Sprint doesn't replace your thinking. It tests whether the decisions have been made, and locks the ones that haven't.
How is this different from hiring a positioning consultant?
A positioning consultant gives you a framework and a workshop. You leave with a category and a one-liner. Six months later, the deck has drifted because nobody built the assets from the decisions. The Sprint locks decisions and builds assets in the same engagement: positioning card, core story, homepage preview, deal map. When the two weeks end, the team has materials they can use, not just a strategy they need to implement.

You've been building long enough to know something is leaking.

The X-RAY finds it in two minutes. Free. No commitment. The report is yours either way.

Run the free X-RAY ➜ Book a 30-min intro ➜