Start · First Move
Make your first real decision. Without betting the company.
You can build it. You just can't yet make it sell. First Move locks your first commercial decision this week: one real call, made with you and yours to keep. €249, credited in full toward the Audit.
Make your first move · €249 →
Yours to keep either way. Credited in full toward the Audit within 90 days.
From founders and operators I have worked with.
The offer
First Move
Your first commercial decision, locked: written down, tested, and standing, not just decided in your head. The same foundation every bigger build is laid on.
What you get
- One decision, lockedWho you are for, why you win, or how you price. You pick one; we write it into a real decision document, version-controlled and yours.
- A repo, set up to growYour own workspace from day one, structured to hold every decision that comes after. The same setup every bigger build fills. Yours from the first minute.
- 2 hours with Thorsten, across the weekTwo working calls plus the research and build between them. I take the one thing costing you most and bring back something you can stand behind.
€249
One-off. Credits in full toward the Audit within 90 days. The calls alone run €400/hour; this is priced to get you moving, not to be cheap help.
Make your first move → Yours to keep either way. No seat cap.
about two callsyours to keepcredits toward the Audit
The problem
Right now, it runs on random acts of marketing and product.
It is not that you cannot decide. You kept the options open because locking one felt like killing the others you did not pick. So nothing underneath ever got locked. You chose who you are for in your head, then changed it three weeks later, and now your page, your pitch, and your trial flow each argue a different answer. A decision you only made in your head is not locked; it is an opinion you will change again, and every week it stays there it costs you a rewrite, a stalled trial, and a pitch only you can give.
What it produces
See what a locked decision looks like.
Not a call and a nod. You watch one decision go from open options to locked and written down, then showing up in everything after it.
Your options, laid out
We lay out the three or four real directions your decision could take, researched against your buyer. You choose between options, not from a blank page.
the decision optionsThe options laid out: 3 to 4 directions for the decision picked.
Locked and written down in your repoYours to keep
Your choice, written into a real decision document inside a version-controlled repo, set up to hold every decision you make after this one.
the decision, in the repoThe locked decision document + the repo structure it lives in.
Where it shows up next
One locked decision does not sit still. Lock who you are for once, and your homepage, your cold email, and your pricing stop contradicting each other. The decision map shows what it touches, so you can see it settle arguments you did not know you were still having.
How your week goes
One working week, start to locked.
A short prep step, then a week with a clear rhythm. Your time is about two hours: a short survey, two calls, and one decision that is yours to make.
Prep · your team
Survey + pick the decision
You complete a short survey and choose the decision you want to make.
Prep · our team
We lay out your options
We use your answers to research and lay out three or four directions the decision could go.
Mon
Call 1 · 50 min
We walk the 3 to 4 directions your decision could take.
Tue
Your call
You choose the direction. The one real decision only you can make.
Wed
Call 2 · 50 min
We finalize it and lock it into your repo.
Thu
Async revision
I tighten it; you review on your own time.
Fri
Final deliverable
You get your locked decision and repo, yours to keep.
a call with me · everything else is yours to prep or mine to build
Two calls, one decision you make, and it is locked and yours by Friday.
Founders and operators I have worked with
What happens when the deciding stops
I had been rewriting our pitch for 6 months. Nothing stuck. Thorsten locked one story in 3 weeks. Now new sales hires are productive in week one, not month three.
We were running two positioning bets. Did not even know it. Thorsten showed us which one wins and committed us to it in week one. Prospects stopped asking which problem we solve. We get to yes or no in half the time.
We stopped touching the pitch deck, and deals moved faster.
Before you decide
Is €249 too cheap to be real?
The €249 is a way in, priced to get you moving on one real decision. The calls alone run €400 an hour. I make it back if you go on to the Audit, which this credits toward in full. A small, real start, never cheap help.
What if I do not know which decision to pick?
That is call 1's job. You complete a short survey, I lay out three or four directions the decision could go, and we pick the one costing you most together. You do not need to arrive with the answer.
What do I actually walk away with?
A real, version-controlled repo in your name, your first commercial decision written and locked inside it, and a clear read on what is next. Yours to keep either way, whether or not you go further.
Is this just a sales call for the Audit?
No. It is a small, real piece of the actual work, and you keep it. If you decide to go further, the €249 credits in full toward the Audit within 90 days. If you do not, you still keep the repo and the decision.
How is this different from the free read?
The free read (the X-RAY) is a look: how your homepage reads to a buyer. First Move is the work: we lock a real decision and set up the repo it lives in. One shows you where you stand; the other moves you.
What if I want to keep going?
You can lock a few more decisions in this mode before an Audit, in a handful of hands-on sessions. Just say the word when we talk. And whenever you are ready for the whole picture, the Audit maps it, and everything you have paid credits in.
Take the first move. €249.
Two calls, your first decision locked and yours forever, every euro credited toward what you build next.
Ready for the whole picture? The Audit maps it →