Start · First Move

Let's stop your pipeline lottery.

First Move is a one-week, €249 start: we map how your buyers move, fix the one decision losing you deals, and hand you the method to find the next leak yourself. A real piece of the work, yours to keep.

  • You finally see where buyers go quiet, and the decision behind it
  • One real leak fixed, seen in context
  • The method to spot the next one yourself
Make your first move · €249 →
Yours to keep either way. And if you go on to the full Audit within 90 days, every euro comes off the price.
From founders and operators I have worked with.
VYGRFugro VirGeoLyrasenseSenf
Sound familiar?

You've got pipeline. You just can't say who converts.

I've been there myself. Deals move, demos land, names sit on the list, but ask which will buy, and why, and you couldn't say. The path your buyer walks is invisible to you, and it starts on your homepage.

You've thrown things at it. More demos. A sales hire you weren't sure you needed. Maybe an AI tool for the follow-ups. None of it tells you which buyers convert, or why. It isn't a volume problem you can hire or automate your way past. It's a read you don't have yet.

You'd see the one thing quietly losing you deals. What if that was the deal?
How it works

Four steps you can run without me.

The Audit's method, in miniature. We read how your buyers behave from your homepage, no forms to fill out, and turn it into something you can see and steer. Four steps, run once with you, and yours to run again.
1
See where deals go cold
I map how your buyer moves through your homepage and mark where they lose the thread. That is where deals quietly start going cold, before a demo ever happens.
You keep · your customer journey map
2
Name the decision that's costing you
That cold spot traces to one commercial call, who you're for, why you win, how you price. We put a name on the one doing the damage, so it stops being a mystery.
You keep · the decision, named
3
Fix the leak losing you the most
You pick the direction; we lock the fix into a private workspace of your own. One decision, chosen with the map in view, so it is never an isolated tweak.
You keep · the fix, in your workspace
4
Keep the method, catch the next one
The four steps are yours to run again. So the next leak is one you see coming, and close yourself, without me.
You keep · the 4-step method
The week

One week. Two hours of yours.

I map your journey from your homepage before we start. Then the week runs itself:
  1. Mon Walk the map You fill in the rest; we find the leak.
  2. Tue Your take Talk it out, no forms. We transcribe.
  3. Wed Choose + lock You pick, we lock the fix.
  4. Thu React to the draft In your own words.
  5. Fri Yours Map, fix and method, in your workspace.
By Friday, it's yours.
The offer
First Move
The Audit's method, run once on your business: one leak found, one leak fixed, and the map and method left in your hands. Not advice you go execute, the actual work, done and yours to re-run.
What you get
  • Your customer journey, mapped
    €500
    A first read of how your buyer moves, off your homepage. Yours to keep and reuse.
  • The decisions behind it, surfaced
    €300
    The commercial calls each stage runs on, with the one leak costing you most marked, in view of the whole.
  • One leak fixed, in context
    We optimize the decision under it and write it into a private workspace of your own.
  • The method, yours to run again
    reuse forever
    The four steps we used, so you find and fix the next leak without me.
  • 2 hours with Thorsten, across the week
    €800
    Two working calls plus the research and build between them, at €400 an hour.
Over €1,500 of work, piece by piece.
€249
everything above, one price
One-off, and it credits in full toward the Audit within 90 days. A first step, not cheap help.
Make your first move →
Yours to keep either way. No seat cap.
For a founder whose product works and whose selling still runs through them. A real start, not cheap help.
Receipts

What changed for them.

We were running two positioning bets. Did not even know it. Thorsten showed us which one wins and committed us to it in week one.
Pascal F.Founder & CEO
Now we run structured sales calls.
Nader L.CEO
Example
“Just closed the deal we'd been stuck on for months. The positioning fix is what did it 🙌”
— a founder, over LinkedIn
Example
3 weeks
to a locked decision, then it kept paying off

Before you decide

Isn't fixing one thing in isolation risky?
Yes, which is why we never do that. You get the map first, so the one fix is chosen in context, not on its own. It's the first move; the Audit traces the whole way you sell.
What if I don't know what's wrong?
You're not supposed to. You bring the symptom, where deals go quiet, and finding the decision underneath is the job you're hiring me for. You don't need to arrive with the diagnosis.
What do I walk away with?
Your customer journey mapped, one leak fixed and written into a private workspace of your own, and the four-step method to run again. Yours to keep either way, whether or not you go further.
Is this just a sales call for the Audit?
No. It's a real piece of the actual work, and you keep it. If you go further, the €249 credits in full toward the Audit within 90 days. If you don't, you still keep the map, the fix and the method.
How is this different from the free read?
The free read (the X-RAY) is a look: how your homepage reads to a buyer. First Move is the work: we map the journey, fix a real leak, and set up the workspace it lives in. One shows you where you stand; the other moves you.
How is this different from hiring a consultant?
A consultant hands you advice and a report, and you still have to go do it. First Move hands you the work already done: one real decision locked in a workspace of your own, and the method to find and fix the next one yourself. You don't leave with a to-do list. You leave with a system you own and can run again.
Isn't this what a salesperson is for?
A salesperson works the pipeline you already have. First Move tells you which part of it is worth working, and why buyers go quiet before a rep ever gets on a call. Hire the rep once you know what they should be selling, and to whom.
Why I built this

I raised €20 million and built a marketplace for chemical materials that ran 1.5 billion euros in transactions, and I still couldn't tell you how to grow my own customers, repeatably, or why one deal repeated and the next went cold. First Move is how I would have wanted to start: read the journey, fix the first leak, before betting on the whole thing.

Stop your pipeline lottery. €249.

Every quiet week is deals you won't get back. Find the one leak in a week, win back a single deal, and €249 has more than paid for itself.
Make your first move · €249 →
Not ready? Get a free read first, or see how the Audit maps the whole thing →