Two weeks. One report. Every leak in how you sell, the decision behind it, and the priced plan to fix it.
Most audits hand you opinions to go fix yourself. I hand you the build.
You've fixed the homepage twice. Sharpened the pitch. Deals still go quiet, in different places each time, and you can't tell which fix matters.
Your homepage, your deck, and your demo each pitch a slightly different company.
Some die at the price. Some go quiet after the demo. No pattern you can name.
Every real deal still routes through you, in the room, doing it live.
Plenty of opinions on what to fix. None of it added up to a system you could run.
No single surface is the problem. The decisions underneath them were never made, so every surface goes its own way.
A doc of opinions tells you what looks wrong. It never tells you which broken thing is the cause and which is the symptom. This isn't a review from the sidelines. It's the first half of the system I'd install, running on your business.
Most founders fix the part they can name, on partial advice. The deal goes quiet somewhere else. I read all of it at once, so you fix the cause, not the nearest symptom.
Different work. The seven above are the customer's journey. This is the throughput of the whole loop: right now every customer runs through you, so you're the bottleneck. Most founders aren't here yet. That's the honest finding.
Click any area to see the decisions inside it. That's the depth behind every card.
Not advice from the sidelines. I read the whole motion, trace each leak to the decision behind it, and hand you a report you keep.
Sample read · not real client data
Twelve stages your customer moves through, colored where it holds and where it leaks. Every leak ties to one of the eleven areas, and the sprint that fixes it.
An advisor says "fix your pricing" and leaves. But pricing isn't one thing. It's seven decisions wearing one symptom's clothes. Until each is made on purpose, the leak comes back.
What changes Monday: you stop being in every negotiation. The audit names which of the seven is actually unmade, from your own deals, for every area that's leaking.
Slot A · render the agenda in Figma/nano-banana
One report covering how you sell: the loop, the leaks, the decisions behind them, and the loading plan. The loading plan, which sprints in what order, is the page that decides everything downstream.
Slides and a PDF, for a board deck or a team review. Yours to keep, build with me or not.
Slot C · render the owned repo
Not a PDF I hand over and walk away from. It's the first entries in a commercial canon, in a repo you keep. The next sprint loads into the same place.
One system you own, not eleven invoices.
Every mark on the report comes from a surface you hand over. A missing surface is itself a finding. Here's what I read, grouped by what it tells me.
If a surface doesn't exist, I note the hole. A missing piece of the loop is a finding I can act on, not a blank I fill with a guess.
I ran a €1.5bn marketplace for fifteen years and still didn't know how to sell. The advice I followed came from people who saw one slice and were never in my seat. It was bad, and I paid for it. What worked was sitting with someone who'd run it, who mapped the whole thing with me before anyone talked fixes. That conversation is the Audit.
"Our homepage didn't match our deck. Our deck didn't match what sales said. Every call started with fifteen minutes of confusion. He rebuilt all of it, aligned."
Before I recommend a single sprint, I check that a sales motion is even your real problem. If the product doesn't yet solve something people pay for, no homepage rewrite saves it. Sometimes the most valuable thing I can say is "don't build anything yet, here's what comes first." Most people selling you services won't.
One report: your motion colored where it leaks, every leak traced to the decision behind it, and a sequenced build plan with prices. Slides and a PDF. Yours to keep, build with me or not.
€3,000, flat, two weeks. If I can't surface three real problems and show you how to fix them, you don't pay. The Audit earns its price before it charges it.
Almost none. I work from what you have: homepage, deck, demo, a few call recordings. No homework. A missing surface is itself a finding.
No. You commit to nothing until you've seen what you need and what it costs. Most teams need a handful of sprints, not eleven. Some need none yet.
A standard audit scores nine topics and hands you opinions to go fix yourself. This one reads your whole motion as one loop, traces every leak to the decision beneath it, and hands you the build. Advice ends as a to-do list. This ends as a system.
Usually a week or two. I run few at a time so each gets a real read. Book the intro and I'll give you the next slot on the call.
Then I tell you, before recommending a sprint. See "an honest word from me" above. A real outcome, and the most valuable one if you're at the wrong stage.
The Audit decides everything downstream. You don't commit to a single sprint until you've seen exactly what you need, why, and what it costs. Rock and roll.