One engagement that installs your whole commercial system: the decisions, the pricing, the story, the surfaces, and the motion your team runs without you. Fixed scope. Fixed price. One quarter to first ship. You own all of it at the end.
Seven sprints that assemble into one system, built across a quarter, so your selling runs without you in every deal.
The Audit comes first and writes the plan: which of the seven sprints you actually need, in what order, what it costs in total. Most teams don't take all seven. You build only what the plan calls for, two weeks per sprint, one named deliverable each, owned as you go. Start small. The full system is the ceiling, not the bait.
Each sprint is the same shape: two weeks, one named deliverable, owned at the end. Each one locks onto the last. Here is the full surface area the system can cover. The Audit tells you which few you need.
Money-back guarantee on the Audit: if I can't find three real problems and how to fix them, you don't pay. Everything I produce is yours regardless. No retainer, no open-ended hours.
The full path a typical install runs. One quarter to first ship, the full motion running by week sixteen. The Audit decides which of these you actually need and in what order. You see the whole quarter before you commit to any of it.
Not a generic process diagram. This is the actual two-week shape of one sprint. Dates move, the rhythm doesn't: we plan and brief, I prepare the options, you decide, I build, you review, you own it.
Three short calls from you across two weeks. One finished deliverable from me. No open-ended hours. No retainer.
The €17,000 full system is the honest itemized sum, not a discounted package. You pay for what the Audit's plan calls for, one sprint at a time, and you can stop after any one.
I have built and fixed the thing this system installs, from the inside, with real money on the line. The system is new as one packaged engagement. The work inside it has been delivered, in pieces, for years.
"I ran a €1.5B marketplace and I still didn't know how to sell it. Once I locked the decisions underneath, the selling got repeatable. That's the work. I install it for you."
That work was delivered the long way, in pieces, before it was one fixed-price quarter. The system is that same install, sequenced so you get it in a quarter instead of two years of trial and error. Founder stories below.
Different products. The same fix: one story the team runs without the founder on every call.
"I'd been rewriting our pitch for six months. Nothing stuck. Thorsten locked one story in three weeks. New hires pitch on their own from week one now."
"We were running two positioning bets and didn't even know it. He showed us which one wins and committed us to it in week one. Prospects stopped asking 'wait, which problem do you solve?'"
"Our homepage didn't match our deck. Our deck didn't match what sales said. Every call started with fifteen minutes of confusion. He rebuilt all of it, aligned. Now prospects get it in the first minutes."
"We knew what to expect from week one. The plan came first, then the build. No consultant, no fractional, no surprise invoice. That's exactly what we paid for."
These describe the install work, delivered the long way before it was packaged as one fixed-price quarter. Same work, same hand. Now sequenced into a system.
No. The Audit tells you which few you actually need, in what order. Most teams take a subset and stop once the part that's hurting is fixed. The full €17K system is the ceiling, not the expectation.
Yes. After a four-week minimum on Build, you stop anywhere. No contracts beyond that, no retainer. Everything produced up to that point is yours to keep.
Because building on unlocked decisions is the failure mode the whole system exists to prevent. The Audit writes the plan, so you never pay for a sprint you don't need. It's money-back if it can't find three real problems.
Per sprint: about three short calls across two weeks, roughly three hours of your time. I do the prep and the build between the calls. No long workshops, no homework.
I do. This is operator-to-operator, not a team of juniors working off a template. Where execution needs hands beyond the install, named delivery partners build from the plan, but the system itself is mine to install.
You own the whole system and run it. If you want me to stay in the room, there's an optional monthly Run, post-build only. Most founders take the system and go. Two further systems exist for later stages, if you reach them.
Once your sales is repeatable, two more systems take you further. The Repeatable Expansion System makes deals stick and grow. The third hands the whole motion to your team, so you're out of it. Same shape, later stage. Built in order, on purpose.
See the whole picture →The Audit decides everything downstream. You don't commit to a single sprint until you've seen exactly what you need, why, and what it costs.