Before we talk

Show me your homepage. I'll show you where it plays too safe, and where you lose the buyer.

Playing it safe feels like the careful move. It is also the reason the buyer you want cannot tell what you really are, and quietly moves on. I read your homepage as that buyer, and show you where they get lost and why they cannot say yes yet.

FreeRead and checked by meBack in a couple of working days

Free, and yours either way. Not a scanner's score: my read and my judgment on your page, and I check every one before it reaches you. No call unless you want one. One-click unsubscribe on anything I send.

✓

On it.

Check your inbox for a note confirming I have your homepage. I review it myself and send the breakdown back within a couple of working days, with a link to talk it through if you want.

From founders and operators I have worked with.
VYGRFugro VirGeoLyrasenseSenf

When selling slows, the homepage is where it shows first.

What you'll know after
I read your homepage the way the buyer you want reads it, in the order they hit it. What comes back is the scene: your buyer moving through your page, the moment they lose the thread, and why.
The first ten seconds
Whether a buyer instantly gets what you do and who it is for, or has to work for it.
Where they hesitate
The moment a buyer thinks "is this for me?" and finds nothing that answers it. The quiet exit point.
What they can't bring themselves to believe
The thing the buyer needs to feel before they act, and which your page never gives them. This is the moment they decide you are not worth the risk.
The next step that isn't there
Whether a convinced buyer has an obvious way to start, or hits a dead end and leaves.
Where I'd start
Not forty tweaks. The one decision underneath where your buyer walked away, and whether the homepage is even the real problem.
Read together, these are not five fixes. They are one scene, your buyer's experience and where it breaks, ending on the one place to start.

Why not just run it through a scanner? Because a buyer is not a checklist.

A scanner grades the page. This read is my judgment on it, the way your buyer moves through it, and I check every one before it reaches you. It tells you why the buyer you want does not believe you yet, and where they leave.

Great findings and recommendations. We implemented most of them right away.

Pascal F. · Founder & CEO, Senf

Start with the page that does the most work.

Your homepage is the most public, hardest-working thing you own. It has to qualify the right buyer, carry the story, survive search and the AI engines, and point to the next step, all at once. When selling is slow, the cause shows here first. So it is the fastest, cheapest place to look, and the read is free.

Get my free read
This read shows you where buyers leave, for free. First Move is the next step, not the same one: it maps the whole journey and locks the decision under the leak, so you walk away with one thing fixed, in a week. the First Move →