About
We sold hard-to-explain products ourselves.
Now we build the place where a company decides what it says, and checks that every page and AI tool says it.
"I built a platform that ran 1.5 billion euros in transactions. And I still couldn't grow my own customers, repeatably. The problem was me." Thorsten, founder
We ran positioning work for B2B product companies, by hand, for years. It worked, and a month later the pages said something else.
What we see
AI made words free. Nobody decided most of it.
Where this goes: one voice in every place, human or machine, changed in a week, not a quarter.
How we work
We run on it ourselves.
Every decision of ours has an owner, a date, and what would prove it wrong. Here is one.
We decide nothing for you. Nothing goes out without your yes.
- Owner
- Thorsten
- Locked
- 6 Oct 2026
- Read again by
- 2 Apr 2027
- Wrong if
- we cross it with a client without ruling it out first.
What we will not do
- No promise of a rank, or of what AI will say.
- We never name a client without their yes.
Work with Product.Zone
“I’d been rewriting our pitch for 6 months. Nothing stuck. Thorsten locked one story in 3 weeks. Now new sales hires are productive in week one, not month three.”
“Prospects stopped asking ‘wait, which problem do you solve?’ Calls move faster. We get to yes or no in half the time.”
“Our homepage didn’t match our deck. Our deck didn’t match sales. Thorsten rebuilt everything, aligned. Now prospects understand in the first minutes.”
“We needed someone not to tell us from the sideline what to do, but to actually deliver results.”
Where we have worked: geospatial and space · AI ventures · industrial B2B
Product.Zone is a trade name of MAKE A DIFFERENCE VENTURES B.V., Amsterdam, the Netherlands. Imprint ›