NO MORE PITCH
IMPROVISING
IMPROVISING
When prospects ask "wait… what do you sell?" - that’s positioning, not sales. We fix it in 2-4 weeks.
What You Get
2-4 decision sessions over 2-4 weeks depending on scope.
We do everything between.
On the diagnostic, we'll recommend your scope.
→ We work with 8-10 companies per month
We'll walk through your current pitch and recommend the right scope for where you are. No pressure to commit.
We only take work where we believe a clear positioning decision is possible.
The X-RAY Diagnostic
We show you the bets
you can't see yourself.
Which story you're actually running
(versus what you think)
Where buyers drop
(the exact moment, not guesses)
Which positioning bet can win
(versus what you think)
↓ Submit homepage URL
↓ You get this within 24 hours. No commitment required.
↓ Then we'll tell you honestly: should we work together?
You know your positioning is broken.
You’ve tried to fix it. Read the frameworks. Ran the workshops. Maybe hired consultants who explained what’s wrong.
Nothing stuck.
Six months later, the pitch still changes every call. Prospects still don’t get what you sell.
Why it's still broken:
You're too close.
Nobody owns the decision.
You don’t need more analysis.
You need someone to lock it - and rebuild everything.
After 2-4 Weeks
You open your laptop.
Just one clean folder:
"What should I say on calls?"
You send one link.
They're ready in 20 minutes.
↓
Story doesn't change call to call.
Deck doesn't get "customized" anymore.
Homepage doesn't confuse.
Your team speaks with one voice.
REFRAME
One story, everything rebuilt.
2-4 decision sessions over 2-4 weeks depending on scope.
We do everything between.
Before we start, we audit your homepage, competitors, sales calls, and demand signals. You get a diagnostic showing what's broken and why.
SESSION 1 · Week 1
Map every positioning bet
We map every positioning bet. Stress-test each one. Show you which wins.
You choose. We lock it.
Delivered: Positioning Decision Matrix + Locked Angle
SESSION 2 · Week 2
Build positioning and messaging
We write your core story. Map your boundaries. Define your ICP.
You approve.
Delivered: One-Page Positioning Card + Core Story
SESSION 3 · Week 3
Rebuild homepage
We write your homepage end-to-end. Done-for-you copy, ready to publish.
You approve.
Delivered: Section-by-section homepage copy
SESSION 4 · Week 4
Build sales system
Make it repeat (deck + brief + team run-through)
Delivered: Pitch deck, sales brief, training + handover kit
after this
Your team tells one story. No improvisation.
€6k-€12k · 2-4 weeks depending on scope · You own everything
All deliverables include usage instructions. No dependency on us.
no, it cannot wait
The cost of leaving positioning undecided
not alone
What other founders experienced
"I'd been rewriting our pitch for 6 months. Nothing stuck. Thorsten locked one story in 3 weeks. Now new sales hires are productive in week one, not month three."
Joseph N.
Founder & CEO | VYGR
"We were running two positioning bets. Didn't even know it. Thorsten showed us which one wins, committed us to it in week one. Prospects stopped asking 'wait, which problem do you solve?' Calls move faster. We get to yes or no in half the time."
Pascal F.
Founder & CEO | Senf
"Our homepage didn't match our pitch deck. Our pitch deck didn't match what sales was saying. Every customer conversation started with 15 minutes of confusion. Thorsten rebuilt everything: deck, sales brief, product sandbox, all aligned. Now prospects understand in the first minutes. Our qualification is faster, our pipeline is cleaner."
Thea d.V.
Commercial Lead | Fugro VirGeo
“Three weeks later, new hires pitch without shadowing the founders.”
CEO
Enterprise Software
"Now we run structured sales calls."
Nader L.
CEO Lyrasense
“We stopped touching the pitch deck, and deals moved faster.”
Founder
Data Analytics
“We now get to a clear yes or no in the first two calls.”
Commercial Lead
DevOps Platform
"No consultant, no fractional - we knew what to expect from the start."
Dimitris K.
CTO Lyrasense
“Sales stopped re-explaining what we do on every call.”
Founder
B2B SaaS
“We didn’t get slides. We got a story the team actually uses.”
Founder
Security Software
What to fix
Which scope fits your situation?
The positioning work is identical across all tiers. Choose how much execution you need.
Loved by teams at
Questions before you start
FAQ
Is this another never-ending consulting project?
2-4 sessions over 2-4 weeks depending on scope. Everything else happens without you. Fixed scope. Fixed time. Fixed price. No retainer.
What exactly do I get?
Do you write the copy or just give me frameworks?
Is this positioning strategy or sales execution?
What if I need changes after the sprint?
How is this different from positioning consultants?
First step: X-RAY diagnostic.
No more pitch improvising.
2-4 weeks. One committed story. Everything rebuilt.
Homepage hero locked · Sales pitch rebuilt · Sales brief + team training · Done in weeks, not months