Common questions

The X-RAY is a free diagnostic that scans your homepage against 22 buyer questions — the same questions your prospects are answering silently when they land on your site. We score where deals stall and show you specifically what's missing. Instant, self-serve, no commitment.

Yes. The X-RAY has always been free. It's step one of a two-step process: diagnose, then fix. You don't need to proceed to step two. The report is yours either way.

A full diagnostic report: a verdict band (what stage your commercial story is at), scores across 22 buyer questions, the top three deal-stall points, and specific recommendations. The report is yours to use whether or not we ever work together.

I don't start blank. The X-RAY scans your homepage before we ever speak. By the time we talk, I've already formed a hypothesis about where the commercial story breaks. The founder interview confirms or challenges it. Two weeks is enough because the work is structured: days 1-2 are research, day 3 is the interview, days 4-5 are scoring and writing. You get a report backed by evidence from your own materials, not generic advice.

Most founders who say this have a positioning slide, not positioning decisions. The test: can two people on your team explain what you sell, who it's for, and why it beats the alternative — and give the same answer? If not, the decisions underneath haven't been locked. The Sprint doesn't replace your thinking. It tests whether the decisions have been made, and locks the ones that haven't.

A positioning consultant gives you a framework and a workshop. You leave with a category and a one-liner. Six months later, the deck has drifted because nobody built the assets from the decisions. The Sprint locks decisions and builds assets in the same engagement: positioning card, core story, homepage preview, deal map. When the two weeks end, the team has materials they can use, not just a strategy they need to implement.

About four hours across two weeks. One 90-minute interview and some async review. I do the research and writing between sessions. You don't write briefs, produce deliverables, or attend workshops where the output is more workshops.

Run the free X-RAY at xray.product.zone. After you see the report, if you want to walk through it together, book a 30-minute intro call. No commitment either way.

Yes, but I'll probably suggest you run it first. The X-RAY gives us a shared starting point. It's harder to have a useful conversation about where your commercial story breaks without it.

You have six deliverables and a clear direction. Most founders can execute from there. If you want to build out the full commercial system — homepage, pitch deck, deal operation — the Deal System extends the Sprint over ten to twelve weeks. Sprint investment is credited.