For B2B tech founders with a working product
You have a working product. Buyers still don't fully get it.
WE FIX THAT SO prospects start saying yes
We diagnose exactly where your sales pitch breaks, then fix it. Homepage, pitch, sales narrative. Your team owns everything.
Does This Sound Familiar
01
The founder is still in every deal. The moment you step back, something breaks.
02
The deck is on version eleven. The story still changes depending on who's pitching.
03
Ask two teammates how you sell - you get three different answers.
The root cause
These aren't execution problems.
They're decisions that haven't been made.
Until you agree on one story - and stop changing it- who you're for, what you replace - no deck redesign, no new salesperson, no agency fixes it. The confusion compounds.
HOW TO START
Two steps.
Start with the diagnosis.
Start here
SALES X-RAY
A one-week diagnostic that finds exactly where buyers stop and walk away - and names what to fix first. Evidence-based. Not opinions.
1 week
€3K
No retainer
THEN
SALES FOUNDATION SPRINT
We lock the story, rebuild your homepage and pitch, and hand your team a sales system they can run without you. Fixed scope. Real deliverables.
2–4 weeks
€6K–€12K
You own it
How it works
STEP 01
We diagnose from the outside
We assess your company the way a buyer would - not the way you'd explain it internally.
We read your homepage, your deck, your outbound messages, sales calls, demo. We map where a buyer's momentum stalls before we ever ask you a single question.
When we do talk, we ask "walk me through what a buyer experiences from first contact to yes" - not "what's your positioning." Same answer, no defensiveness.
STEP 02
We lock the decisions that stop improvisation
Every symptom - changing pitch, team explaining it differently, prospects going quiet - traces back to a decision that hasn't been made.
We frame your options as competing bets and enforce a choice. So from here you are clear:
The Category. The exact type of company you sell to - and who you don't. What you replace and why. What proof actually convinces this buyer. What the safe first step is. We work through these decisions one by one until each one is settled. Once these are agreed, your homepage, pitch, and outbound all say the same thing. Until they're locked, nothing you build on top of them holds.
STEP 03
We build a running GTM System.
You have a running sales system and spend 15% of your time on just monitoring results.
Your homepage, your pitch, your outbound - one story, everywhere. New hires read the playbook and sound like you did after two years of figuring it out. No dependency on us after handover.
WHO DOES THIS
Built by a founder who's been on both sides.
Thorsten built and shut down a B2B trading platform from zero to €1.5B in transactions with a team of 45. Led a corporate venture from a product nobody could explain to one that was winning real customers at Fugro. Has seen the same commercial breakdown pattern across 12+ ventures - deep tech, industrial, AI, marketplace.
Product.Zone is what he built so other founders don't have to figure it out alone.
What founders say
Lyrasense · Deep Tech · TUM Munich
"We explain the product every time again."
→ 15 questions answered and agreed - team-wide. One-page story the whole team uses + homepage + sales deck. Deals progress with better informed and qualified customers now.
Nader Labib, CEO
VirGeo · Fugro Venture
0 qualified conversations → 18 qualified, 5 closed in 10 weeks. Sales conversation structure rebuilt. Procurement path documented.
Fugro VirGeo Commercial Lead
"Every customer conversation started with 15 minutes of confusion. Thorsten rebuilt everything. Now prospects understand in the first minutes."
Thea d.V., Commercial Lead
Ready to start
You've been building long enough to know something is leaking.
Get clarity why the present model doesn't work. And get an exact custom plan on what to do.