Your sales pitch changes every call. Fix it in 2-4 weeks.
Strategic GTM consulting sprints for B2B tech.
We lock your positioning, rebuild your homepage, pitch deck, and sales brief, then train your team.
Delivered as surgical 2-4 week sprints.
↓ Submit your homepage URL
↓ Receive X-RAY in 24h and see what your homepage really tells
"Our pitch changed depending on who was talking. Thorsten fixed it in 3 weeks. Team finally uses the same story now."
Joseph N.
Founder & CEO | VYGR
"We were running two positioning bets without knowing it. Thorsten showed us which one works, built everything, trained the team. Done in 3 weeks."
Pascal F.
Founder & CEO | Senf
"Before: Homepage vague. Pitch rambling. Team confused. After: Prospects get it in one take. Sales stopped improvising."
Thea d.V.
Commercial Lead | Fugro VirGeo
Positioning Sprint
We choose one story with you, then rebuild your homepage, pitch deck, and sales brief so everyone explains it the same way.
Your role: Four 90-minute sessions to approve decisions
Our role: Analysis, show you the options, writing, building, training between sessions
THE "WAIT… WHAT DO YOU SELL?" FIX
The positioning work is identical across all tiers. Choose how much execution you need.
SALES PITCH
->
->
->
<15 customers
2 weeks · 2 work sessions
€6,000
+ HOMEPAGE
->
->
->
15-50 customers
3 weeks · 3 work sessions
€9,000
COMPLETE SYSTEM
->
->
->
->
50+ customers
4 weeks · 4 work sessions
€12,000
Loved by teams at
Wing it
->
gets worse every call
DIY workshops
->
your burn rate, endless debate, no decisions
Brand agencies
->
€15k, knew design, same confusion
Fractional CMOs
->
€8k monthly, advice given, nothing shipped
Strategy consultants
->
€25-50k, 3-6 months project, pitch still broken
Product.Zone
GTM consulting sprints
->
€6-12k, 2-4 weeks, positioning/homepage/pitch/sales brief shipped
What changes
Before
Sound familiar? -> positioning problem.
After
One clear answer to "what do you sell?" - every time
Homepage matches your sales pitch
Team uses same words, same proof
Deals close faster - or fail faster
You stop improvising. Your team stops guessing.
or
How it works:
Everything done-for-you.
You provide homepage, calls, demo and intake survey. We do the analysis, writing, and building. You make confident choices and stay focused on your business.
1
→ You decide: Which customer segment to prioritize
→ We deliver: Analysis showing which segment will buy first
2
→ You approve: Your core positioning and what makes you different
→ We deliver: Strategy document your whole team can use
3
→ You approve: The homepage messaging
→ We deliver: Complete homepage copy, ready to publish
4
→ You approve: The pitch and sales brief
→ We deliver: Pitch deck + sales brief + team training
-> GTM surfaces speak one story.
How the “What do you sell?” Fix works
Process
Submit your homepage - takes 30 seconds
Get your X-RAY in 24h - Shows where your pitch breaks
Diagnostic call (20 min) - We recommend your sprint tier
Kickoff - First session within one week
Delivery - Four sessions over 2-4 weeks. We do all work between sessions.
Handoff - You own everything: homepage, pitch, sales brief, playbook
Support - 6 weeks via Slack/WhatsApp + follow-on call
or
"They showed us the structure behind our positioning. Now every sales conversation lands the same story."
Nader L.
Founder & CEO, Lyrasense
"This felt like the fractional role done right - hands-on and specific."
Dimitris K.
Founder & CTO | Lyrasense
Common questions founders ask before starting the “What do you sell?” Fix
FAQ
The first step is diagnostic.
Stop changing your pitch every call. Lock it in 2-4 weeks.
or
Homepage hero locked · Sales pitch rebuilt · Sales brief + team training · Done in weeks, not months