product.zone · the console

Home · Orbitly moves up-market Goes live 1 Dec Next · release 3Orbitly · your pages read today · AI tools and rivals tomorrow

Your positioning · day 1 of 7

Clarity60%9 of 15Partly

Difference–tomorrowNot checked yet

Next step80%4 of 5Yes

Visibility–tomorrowNot checked yet

Consistency80%12 of 15Yes

Your pages say 8 of 11 parts.Who is it for? Your pages give 4 answers.Start here ›

15 buyer questions, by stage

said said two ways not said

First thoughtWhat does Orbitly do?Who is it for?What does it replace?Is it for a fleet my size?Who else uses it?

ComparingHow is it different from Routeway?Does it re-plan when a stop changes?Does it work with my telematics?What do drivers see?Is it built for couriers?

DecidingWhat does it cost?How long is onboarding?Can I try it?Is my data safe?Who do I talk to?

Do your pages agree?

YesPartlyConsistency: buyer questions your places answer one way

What moved it

22 Oct · Who buys decided
31 Oct · 77 of 120 one way
week 2 · your own places all turned

Move 43 places still say the old line · Lena, Tom ›

Actions › Plan

Assets › Places · read 31 Oct

43 places still say “small couriers”.

Every place your buyers meet

says “mid-size” says “small couriers” does not say

Website pages40 of 46

Decks release 24 of 6

Battle cards release 23 of 4

One-pagers release 22 of 3

Call notes release 28 of 22

Review sites release 30 of 3

LinkedIn posts release 321 of 30

Listings release 33 of 8

AI tools1 of 3

Market › AI tools · asked by us, 31 Oct

120 buyer questions in three AI tools: 360 replies.

13% 47 of 360name you for mid-size fleets▲ 40 since 3 Oct

24% 87 of 360name you for small couriersthe old line

63% 226 of 360do not name youRouteway is named in 144

Every question, every tool

sorted: where you are named firstyou, mid-size you, small couriers not you

ClaudeChatGPTGeminiFirst thought · 40 questionsComparing · 40 questionsDeciding · 40 questions

What they say about you, and from where

✓Claude“Orbitly, for mid-size fleets”drawn on orbitly.io, your Home page

✗Gemini“popular with small couriers”drawn on G2, a review of 2023

Every place that feeds them ›

15 buyer questions, by stage

Do buyers understand your offer?

Is your difference clear?

Is the way to buy clear?