1
Your positioning
2
Category
3
Your homepage
Your positioning, by how sure
Your point of view
Fleets lose half a day each time a stop changes.
1
What they do today
2
How you do it
3
Why you
4
What they get
5
Proof
6
Who buys
7
Category
8
When they look
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Why now
10
What you say first
11
What you leave out
Assumed
Counted
Counted
Shown in results
Contradicted
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7 · Category: what is it?
Head to head
Route planning software
✓
Buyers look for it
✗
Not Routeway’s by default
✓
Your proof fits
A smaller shelf
Route planner for mid-size fleets
✓
Buyers look for it
✓
Not Routeway’s by default
✓
Your proof fits
Decided by Maya, 27 Oct
A new game
Same-day re-planning platform
✗
Buyers look for it
✓
Not Routeway’s by default
✗
Your proof fits
→
Your homepage
orbitly.io
The route planner for mid-size fleets
Same-day re-planning for fleets of 50 to 500.
Start free
The line comes from part 7