https://product.zone/thinking Essays on positioning, commercial strategy, and the decisions B2B tech founders avoid. By Thorsten Lampe. en hi@product.zone (Thorsten Lampe) hi@product.zone (Thorsten Lampe) https://product.zone/thinking/read-your-hand https://product.zone/thinking/read-your-hand You built the product. You know every technical detail. That's exactly why you can't see where the commercial story breaks. Wed, 15 Apr 2026 00:00:00 GMT https://product.zone/thinking/canon-underneath https://product.zone/thinking/canon-underneath Every deck revision, every homepage rewrite, every onboarding script change — they're all symptoms of the same problem. Nobody agreed on the decisions underneath. Sat, 28 Mar 2026 00:00:00 GMT