Positioning for B2B product companies

Great product. Show buyers why they should choose it. No more guessing.

Buyers ask an AI chat, then decide on your pages. See what both tell them. Decide what they should say, before your next launch.

One of us lets you in within a working day.
The shift

AI made words free. Nobody decided most of it.

This answer comes from a page nobody changed since 2024.

The problem

Are your buyers guessing?

Your deck changed. Your pages, and the AI that reads them, did not.

The cost: a buyer hears your firm say two things, and picks the rival that sounds sure.

The options

What firms usually try. You too?

Each one makes sense. None checks your other pages.

Tell the team in Slack

Orbitly# general# marketing# sales
# marketing
M
Maya 14:02New positioning is in the deck. Please update your pages and decks 🙏👍 3
Message #marketing
Nobody checks
A line in Slack

Write up a strategy deck

Positioning-Strategy-2026-FINAL-v4.pptx
Orbitly · Board, March 2026Positioning
Strategy 2026
1 / 14
Good deck. The pages never saw it.
The strategy deck

Brief an agency for a new site

orbitly.io
New homepage · by the agency, Sep
orbitlyProduct · Pricing · Partners
Route planning for mid-size fleetsStart a trial
New homepage. Old partner page.
The agency's new homepage

Buy an AI visibility tracker

app.aitracker.io
AI visibility score · Orbitly34%▼ 3 this weekMentions 12 · Rank 3 of 5
A score, not the answer
A tracker with a score

1 of 4

The test

A fix that lasts does three things.

  • It starts from what buyers see.
  • It checks all your pages, not one.
  • It checks the answer, not a score.
Right?
Our way

Product.Zone does all three.

Product.Zone is where B2B product companies decide their positioning. Then we check your pages and AI tools against it.

Your company's backbone: every decision about what you say, each with an owner and a date. Your team works from it.

Today means it works now. Release 2 and 3 are the next versions.

Orbitly is not real: a route planner we made up. Your firm has the same problem.

See

The pages and AI answers buyers see. The old line in red.

Pages and AI tools today. Decks and calls: release 2.

Trace a wrong AI answer to its page

ChatGPT · asked by us, 27 Oct
Which route planner fits 200 vans?
Orbitly is a planner for small courier firms.
Drawn from
orbitly.io/partners© 2024

Hear the old line in sales calls

Tom · call with Fleetmax · 27 Oct
0:0014:0632:10
TTom · 14:06
“Honestly, we're really built for the small couriers.” Who buys · the old line
Decide

Your strategy as decisions. The weakest in red.

Each decision on its own today. Your whole strategy in one picture: release 2.

Compare every option on its tests

Who buys · 3 options
OptionWant itDeliverReachWin
Mid-size fleets✓✓~✓
✗✓✓✗
~✗✗✗
✓Decided by Maya

See how sure each decision is, and why

Your positioning · how sure
Who buysSureCounted
Why youSureCounted
CategoryLeaningCounted
ProofA guessAssumed
Proof · a guessNo case above 50 vans yet
Together

Everyone answers alone first. Then one decision your team stands behind.

Sharing one page today. Asking the team: release 2. Your sellers’ own AI assistant: release 3.

Share one page with your agency

Orbitly · your positioning, decided
Mid-size fleets, 50 to 500 vans Same-day re-planning when a stop changes Route planner for mid-size fleets
Share your positioning
MAFleetfold Agency · can read
Copy link

Your sellers ask their own Claude what to say

TTom’s Claude · before a call
Fleetmax runs 320 vans. What do we charge?
Orbitly is for mid-size fleets, 50 to 500 vans.Not decided: price for 300+ vans. Ask Maya.
Reading Orbitly’s decisions
✓ Who buysPrice, 300+ vans
Make

One change. Every piece redrafted, ready to approve.

Redrafts: release 2. A brief sent to your page builder: release 3.

Drafts leave holes, not guesses

Battle card · vs Routeway · draft
For 300+ vans, we charge [not decided: price for 300+ vans].
MPrice for 300+ vans: decide it?

Send a brief your builder can build

Brief · homepage hero
Headline · part 10 Who it is for · part 6 Button
Webflow · draft
Same-day re-planning for fleets of 50 to 500.Start free
Keep

Your pages and AI tools, checked each month. Each old line, most urgent first.

Your pages and AI tools, checked each month: today. Checking a draft: release 2. The same 40 buyer questions, asked each month: release 3.

Catch a draft before it goes live

Agency draft · new About page
Orbitly is the route planner for small couriers.
✗Breaks your decision: Who buys
Mid-size fleets, 50 to 500 vans Replace

See which answer AI tools give

AI tools · 40 deciding questions
Which route planner fits 200 vans?
Orbitly, for mid-size fleets.
✓Named for mid-size fleets
9 of 40 · asked by us

Where this goes: one voice in every place, human or machine, changed in a week, not a quarter.

Who we are

We sold hard-to-explain products ourselves.

Thorsten, founder of Product.Zone
"I built a platform that ran 1.5 billion euros in transactions. And I still couldn't grow my own customers, repeatably. The problem was me." Thorsten, founder
More about us ›

Where we have worked: geospatial and space · AI ventures · industrial B2B

Work with Product.Zone

“I’d been rewriting our pitch for 6 months. Nothing stuck. Thorsten locked one story in 3 weeks. Now new sales hires are productive in week one, not month three.”
Joseph N.Founder & CEO, VYGR
“Prospects stopped asking ‘wait, which problem do you solve?’ Calls move faster. We get to yes or no in half the time.”
Pascal F.Founder & CEO, Senf
“Our homepage didn’t match our deck. Our deck didn’t match sales. Thorsten rebuilt everything, aligned. Now prospects understand in the first minutes.”
Thea d.V.Commercial Lead, Fugro VirGeo
“We needed someone not to tell us from the sideline what to do, but to actually deliver results.”
DimitrisCo-founder & CTO, Lyrasense
The offer

Start free. Choose a plan after.

What it is

The app, and us beside it.

The app. Your positioning as decisions, on one page you can share.

The check. Your pages and AI tools, checked against those decisions.

Us. Help on every plan. We decide nothing for you.

What you get

What buyers see, and what to fix first.

  • Your AI scanWhat AI tools tell buyers about you, and from which page.
  • Your page checkYour pages asked what buyers ask, beside your rivals.
  • Your fix listEach old line, its page and owner. Checked again each month.
Your action

Every price on one page: Pricing ›

Questions

Frequently asked questions

Want to talk it through? Book a demo ›

We already did our positioning.

Good, keep it. We check that your pages and AI tools say it. Nothing on paper yet? Your trial starts there.

Is this AI search visibility?

It covers what AI tools say and what your pages say. Most trackers count mentions. We check the answer.

How much of my time, and my CEO's?

Each part is decided by the person who owns it, in short sessions. Your CEO decides only the parts they own.

What if nothing is wrong?

Then you need nothing from us, and now you know.

Do you write our pages?

We draft from what you decided: in a sprint today, in the app from release 2. You approve every piece. Nothing goes out without your yes.

What does it cost?

Trying it costs nothing, and so does a 30-minute demo with Thorsten. Every price is on one page, no call needed: Pricing ›

What do you need from us?

Your website and your work email. One of us lets you in within a working day. We read only your public pages.

Your turn

Now see your own pages.

Your website and your work email. One of us lets you in within a working day. We read only your public pages. Or book a demo ›